Information We Collect:
When you interact with us through the Services, we may collect the following Personal Data and other information from you, as further described below:
Personal Data That You Provide Through the Services: We collect Personal Data from you when you voluntarily provide such information to us, such as when you contact us with inquiries, respond to one of our surveys, register for access to the Application or use certain Services. The Services may also allow you to update your status, comment on other Users’ statuses and Personal or Compatibility Readings (defined below), and upload photos and videos. When you take such actions, you may provide us with Personal Data.
Profile Information: We collect information provided from you, including your name or alias, birthdate, the time of your birth, the country, state, and city of your birth, and your gender preference to create your profile. You may set your profile to “private” so other Users may not view your personal reading in your profile, but all Users may be able to create Reports (defined below) about how two individuals connect based on the Personal Data you provide in your profile.
Contacts: You may choose to share your contacts stored on your phone in order to use certain functions of the Application (like our comparison report feature). We will only use the contact information to help you find friends or contacts who use The Pattern Application if you choose to do so.
Automatically Passively Collected Data: When you interact with The Pattern through the Site, we and third parties that provide functionality on the Site may engage, receive, collect and store certain types of information through automatic data collection tools including cookies and similar technologies (as described in more detail below), and encrypted authentication tokens and similar technology. When you interact with us through the Application, we also collect information automatically using different technologies. Such information, which is collected passively using various technologies, may include but is not limited to information about your device and referring/exit pages. The Pattern may store such information itself or such information may be included in databases owned and maintained by The Pattern affiliates, agents or service providers. The Site may use such information and pool it with other information to track, for example, the total number of visitors to our Site, the number of visitors to each page of our Site, and the domain names of our visitors' Internet service providers. Such information that we collect will allow The Pattern to make educated decisions on how to improve the Site and provide a better product Site experience for our users.
Cookies and Similar Technologies: In operating the Site, we may use a technology called "cookies." A cookie is a piece of information that the device that hosts our Site gives to your browser when you access the Site. Our cookies help provide additional functionality to the Site and help us analyze Site usage more accurately. For instance, our Site may set a cookie on your browser that allows you to access the Site without needing to remember and then enter a password more than once during a visit to the Site. Cookies are not used within the mobile Application.
Aggregated Data: In an ongoing effort to better understand and serve Users of the Services, The Pattern may conduct research on our Users’ its customer demographics, interests, location, and behavior engagement with the Services based on the Personal Data and other information provided to us. This research may be compiled and analyzed on an aggregate basis, and The Pattern may share this aggregate data with our affiliates, agents and business partners for any purpose. This aggregate information does not identify you personally. The Pattern may also disclose aggregated user statistics in order to describe our services to current and prospective business partners, and to other third parties for other lawful purposes.
Location Information: Our Services may collect and use your location information (for example, by using the GPS on your mobile device), only as it relates to your time zone or general location, to provide certain functionality of our Services (for example, push notifications at a specific local time). Your location information will only be used for internal purposes. We may also use your location information in an aggregate way, as described above in the “Aggregated Personal Data” section.
Our Use of Your Personal Data and Other Information:
Our Disclosure of Your Personal Data and Other Information:
The Pattern is not and will not be in the business of selling your information. We consider this information to be a vital part of our relationship with you. There are, however, certain circumstances in which we may share your Personal Data in the following circumstances without further notice to you:
Business Transfers: If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of all or a portion of our assets, or transition of service to another provider, your Personal Data and other information may be shared in the diligence process with counterparties and others assisting with the transaction and transferred to a successor or affiliate as part of that transaction along with other assets. As we develop our business, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, dissolution or similar event, Personal Data may be part of the transferred assets.
Agents, Consultants and Related Third Parties: The Pattern, like many businesses, sometimes hires other companies to perform certain business-related functions and to help us understand and improve the use of our Services. Examples of such functions include web hosting, maintaining databases and processing payments. We may share any information we receive with vendors and service providers retained in connection with providing the Services.
Legal Requirements: The Pattern may disclose your Personal Data if required to do so by law or in the good faith belief that such action is necessary to (i) comply with a legal obligation, (ii) protect and defend the rights or property of The Pattern, (iii) act in urgent circumstances to protect the personal safety of users of the Services or the public, or (iv) protect against legal liability.
Readings and Other Users: Your name and profile picture (if you choose to provide them one) will be visible to all Users. The Pattern may use your Personal Data to periodically generate personalized insights about you based on astrological positions (“Personal Readings”) and, when requested by you or another User, insights about your compatibility with other Users (“Compatibility Readings”). Your Personal Readings and Compatibility Readings will include your username and profile photo but will not disclose your date of birth, birth place or gender, but they may indirectly disclose other Personal information related to your Personal Data to Users. Your Personal Readings and any status updates, photos, videos, and comments you share through the Services (“Shared Content”), may appear in the feeds of Users you befriend through the Services (“Friends”). Your Friends may use the Services and Social Media Services (defined below) to share your Shared Content with other Users and third parties. Your Friends may also see your Personal Readings by viewing your profile. Any User can generate a Compatibility Reading with you and share that Compatibility Reading through the Services and/or on Social Media Services. The Services may suggest that you connect with another User that has recently received Personal Readings similar to your own. The Services may attempt to facilitate this connection by sharing your username, profile photo, and a brief summary of your Personal Reading with such Users.
You may choose to set your profile to “private” which will prevent Users from viewing your Personal Readings, but please note that setting your profile to “private” may not prevent Users from creating Compatibility Readings with you. Also, please note that setting your profile to “private” may not prevent other Users from seeing your personal insight headers and indications if they share a similar pattern with you.
Notice to California Residents:
To the extent provided for by law and subject to applicable exceptions, California residents have the following privacy rights in relation to the Personal Data we collect:
We do not and will not sell your Personal Data, therefore, please note that if you wish to have your personal information deleted from our databases, you must delete your account with The Pattern.
Exercising Your Rights: California residents can exercise the above privacy rights by contacting us at firstname.lastname@example.org, or by requesting your personal data through the app settings using the “Download Data” feature.
Verification: In order to protect your Personal Data from unauthorized access or deletion, we may require you to verify your login credentials before you can submit a request to know or delete Personal Data. If you do not have an account with us, or if we suspect fraudulent or malicious activity, we may ask you to provide additional Personal Data for verification. If we cannot verify your identity, we will not provide or delete your Personal Data. Authorized Agents: You may submit a request to know or a request to delete your Personal Data through an authorized agent. If you do so, the agent must present signed written permission to act on your behalf and you may also be required to independently verify your identity with us.
In addition, certain romantic features have been intentionally disabled for users under the age of 18 in an abundance of caution.
Links to Other Third-Party Websites or Mobile Applications:
Integrating Social Media Services:
You may also have the option of posting your Services activities to Social Media Services when you access content through the Services (for example, you may post to Facebook that you performed an activity on the Service); you acknowledge that if you choose to use this feature, your friends, followers and subscribers on any Social Media Services you have enabled will be able to view, comment, and react to such activity.
The Pattern implements technical and organizational measures and takes reasonable steps to protect your Personal Data provided via the Services from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. However, neither the Internet nor any email transmission is ever fully secure or error free. In particular, email sent to or from the Services may not be secure. Therefore, you should take special care in deciding what information you send to us via email. The Pattern cannot and does not guarantee that any Personal Data provided to The Pattern will not become public under any circumstances. Please keep this in mind when disclosing any Personal Data to The Pattern via the Internet.
Other Terms and Conditions:
Your access to and use of the Services is subject to the Terms of Service at www.thepattern.com/terms and The Pattern App in the App Store and Google Play.
If you are using The Pattern Services from outside of the United States, you expressly acknowledge and agree that your Personal Data and other information will be processed in the United States and in other countries. Privacy and data security laws may be less stringent than or otherwise different from the laws in effect in your country of residence. You expressly consent to the processing of your Personal Data and other information in accordance with this Policy.
Access to Information; Contacting The Pattern:
To keep your Personal Data accurate, current, and complete, please update your profile or contact us as specified below. We will take reasonable steps to update or correct Personal Data in our possession that you have previously submitted via the Services.